Trainee's name: TRUONG THANH PHUC - CLASS 15B
Remarked by Lecturer DANG LE PHUONG
" In
order to attract customers to buy your company's
confectionery during the Mid-Autumn Festival, please write an impressive letter to send to the distribution companies to increase market network for your company"
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Dear Mr. Arun,
Mid – Autumn Festival is a traditional
festival of many countries in Asia like Vietnam, China, Japan ... During this
time people spend lots of money to buy things such as moon – cake, sweet candy
… to give presents to other people.
And the Mid – Autumn Festival of this
year is coming, this is a big chance to raise our sell out up. We have some new
attractive products for this festival which are trusted to increase our market
network.
Insert your company’s
products in here (remember to highlight the strength character
Of that product, for
example: Price, quality, keep in good condition, packaging, freebie, price
supporting policy[A1] …
Because
of the limited using date of our products, we have to take them to consumers as
soon as possible. Therefore, the role of distribution is very important to the
success of this strategy.
(this is only inside information.If you put this problem into open
letter is completely unprofitable
to your company because
the partner will find the weaknesses
of your company, leading to force the prices. Moreover this shows the company's products
have not had the competitive
factor.
[A2]
Our forecast is very fine within next
2 months. So, the president hopes we will receive an amazing result in this
period before we welcome the owners visit tour this October.
So,
please quickly support us to deliver our products to distributors and customers
as fast as you can[A3]
indly let me know if you have anything
which is not clear.
Sincerely,
[A1]Chèn
sản phẩm cần giới thiệu của công ty bạn vào đây (Nhớ nêu bật điểm mạnh của sản
phẩm. Ví dụ như: Gía; chất lượng, điều kiện bảo quản, mẫu mã bao bì, quà biếu tặng,
chính sách hỗ trợ giá…
[A2]đây
chỉ là thông tin nội bộ. Nếu đưa vấn đề này ra làm thư quảng cáo thì hoàn toàn
bất lợi cho công ty bạn vì đối tác sẽ biết điểm yếu của công ty, dẫn đến họ sẽ
ép giá. Hơn nữa điều này cho thấy sản phẩm của công ty bạn không có yếu tố cạnh
tranh.
[A3]Hãy
dùng câu khác nhằm nêu lên ý mời hợp tác để cả hai bên đều có lợi….
